So you’ve got a community driven local station, you play local music, your DJ’s and station staff are friends with the who’s who of local bands, you need models for some really cool rock ‘n roll t-shirts and hoodies… you can guess where I’m going with this.

It all begins with an idea.

It all begins with an idea.

Zach Pietrini is one of those songwriters that truly embodies that “Americana” vibe the instantly takes you back to a memory of a road trip or just grabbing a beer with an old friend. Though our session was only about an hour, most of that was spent catching up on the happenings since the last time we worked together, it was a joy to have him back in front of my lens.

What’s better than a slice of pie? How about scratch made pie using local ingredients based on old family recipes? Well, that’s exactly how Hatched does it. I’ve been lucky to be photographing Allison and her delicious creations for a little over a year. Besides portraits and lifestyle photos of her working in the kitchen, we’ve created a library of images, a couple stop motion videos, and GIFs to showcase her sweet and savory creations. The results have been publish in Edible Milwaukee, Shepherd Express and Taste of Home as well as a near constant stream hosted on Hatched’s instagram and website. Working with small business like hers are some of my favorite projects because they combine portraits of talented people tied together with food & product photography showcasing the things they pour their hearts into…. plus, eating the props is definitely a perk.